SEO Audit Services — A Complete Diagnosis of Your Search Visibility
Before we recommend anything, we need to understand everything. Our SEO audit covers 200+ technical, on-page and off-page checkpoints — identifying every issue holding your rankings back and every opportunity your competitors are capitalising on that you are not.
Why an audit
Why an SEO Audit Is the Starting Point for Everything
Every successful SEO engagement starts with an audit — because you cannot build an effective strategy without knowing where you stand. Most businesses come to us with assumptions about their SEO: "we think our site speed is fine," "we believe our content is strong," "we have some backlinks." The audit replaces assumptions with data.
We consistently find issues that businesses had no idea existed — pages Google cannot crawl, duplicate content splitting authority across multiple URLs, title tags targeting the wrong keywords, mobile rendering errors, toxic backlinks damaging domain authority, internal linking structures that bury money pages, and structured data that is broken or entirely missing.
The audit does not just list problems. It prioritises them by impact — what will move rankings the most, fixed first. You receive a clear, actionable roadmap with estimated effort and expected impact for every recommendation.
200+ checkpoints
Across Three SEO Pillars
Technical SEO audit
- Site speed and Core Web Vitals (LCP, INP, CLS)
- Crawlability — crawl errors, blocked resources, orphaned pages
- Indexation — indexed vs non-indexed pages, index bloat
- Mobile rendering and responsiveness
- HTTPS and security — SSL, mixed content, HSTS
- XML sitemap accuracy and completeness
- Robots.txt configuration
- Structured data validation (schema markup)
- Canonical tag implementation
- Redirect audit — chains, loops, 302 vs 301
- Hreflang tags (for international sites)
- JavaScript rendering — content visibility to Googlebot
- Server response times and hosting performance
- Internal linking architecture and link equity distribution
- Log file analysis — how Googlebot actually crawls your site
All technical issues are handled by our technical SEO team during the implementation phase.
On-Page SEO audit
- Title tag analysis — keyword targeting, length, uniqueness
- Meta description review — click-through rate optimisation
- Heading hierarchy — H1 through H6 structure
- Content depth vs top-ranking competitors
- Keyword mapping — cannibalisation detection
- Keyword placement and density analysis
- Image optimisation — alt text, file sizes, formats
- URL structure review
- Internal linking gaps and opportunities
- Content freshness — last updated dates, outdated information
- Featured snippet opportunity identification
- Thin content detection and consolidation recommendations
- Duplicate content identification
On-page fixes are implemented through our on-page SEO service.
Off-Page SEO audit
- Backlink profile analysis — total links, referring domains, quality distribution
- Toxic link identification — spam, PBN, irrelevant links
- Competitor backlink comparison — who links to them that does not link to you
- Link velocity analysis — link acquisition rate over time
- Anchor text distribution — over-optimisation detection
- Brand mention analysis — unlinked brand mentions as link opportunities
- Citation audit — NAP consistency across directories (part of local SEO)
- Social signals and brand presence review
- Domain authority trend analysis
Backlink strategy is built through our link building service based on the competitor gap analysis.
What you receive
After the Audit
Executive summary
A 1-page overview of your website's SEO health — overall score, critical issues count, opportunities identified and recommended priority actions. Written for business owners, not just technical teams.
Technical audit report
Detailed findings across all 80+ technical checkpoints — with screenshots, specific URLs affected and severity ratings. Every issue includes a clear explanation of why it matters and how to fix it.
On-page audit report
Page-by-page analysis of your most important pages — title tags, headings, content, keywords, internal links. Includes rewrite recommendations for title tags and meta descriptions, keyword mapping suggestions and content gap analysis.
Backlink audit report
Complete backlink profile analysis — quality distribution, toxic links flagged for disavow, competitor link gap analysis and link building opportunity list.
Prioritised fix roadmap
Every recommendation ranked by impact and effort — high-impact/low-effort fixes first, followed by medium and long-term improvements. This becomes the strategic foundation for your ongoing SEO engagement.
Competitor benchmark
Side-by-side comparison of your SEO metrics against your top 3–5 competitors — domain authority, content depth, backlink profiles, keyword coverage and ranking positions.
Our process
How Our SEO Audit Works
Discovery call
We discuss your business, your goals, your target markets and your concerns. This helps us prioritise what to focus on during the audit.
Data collection
We crawl your entire website, pull Google Search Console and Analytics data, analyse your backlink profile, run speed tests, check mobile rendering and gather competitor data.
Analysis
Our team analyses every data point across 200+ checkpoints, identifies patterns, prioritises issues and builds the fix roadmap.
Report delivery and walkthrough
You receive the full audit report and we schedule a video call to walk you through every finding, answer questions and discuss the recommended next steps.
When you need it
When You Need an SEO Audit
Your rankings dropped suddenly
A sudden drop often signals a Google algorithm penalty, a technical error introduced during a site update, or a competitor's aggressive SEO effort displacing you. An audit identifies exactly what happened and how to recover.
You are investing in SEO but not seeing results
If you have been doing SEO for months without meaningful ranking improvements, something is wrong — wrong keywords, technical issues blocking indexation, thin content, weak backlinks or a combination. The audit exposes the bottleneck.
You are launching a new website or redesign
Before or immediately after a site launch or redesign, an audit ensures nothing is broken — redirects are correct, no pages are orphaned, technical SEO is solid and on-page elements are optimised from day one.
You want to benchmark before hiring an agency
If you are evaluating SEO agencies, start with an independent audit. It gives you an objective picture of your SEO health so you can evaluate any agency's recommendations against actual data — not just their sales pitch.
Related
Related Services
SEO Services
Full organic search strategy built on the audit findings.
Learn moreTechnical SEO
Implementation of all technical fixes identified in the audit.
Learn moreOn-Page SEO
Optimisation of all on-page elements flagged in the audit.
Learn moreLink Building
Backlink strategy built from the competitor gap analysis.
Learn moreGet Your Free SEO Audit
We offer a complimentary initial SEO audit for every new enquiry. It covers a summary of your technical health, top keyword positions, competitor snapshot and critical issues. For the full 200+ checkpoint audit, contact us for a detailed scope and timeline.
What Our SEO Clients Say
How our clinic grew 3× with Kinfotech
Dr. Anjali Mehta · Skin Clinic, Jaipur
From Page 4 to Page 1 in Google Maps
Manish Soni · Dental Clinic, Bhilwara
"Our ecommerce store was getting almost no organic traffic. Kinfotech rebuilt our entire SEO strategy — product pages, category structure, technical fixes — and organic revenue has grown consistently every quarter since."
"We needed an agency that understood cross-border freight keywords and the Canadian search market. Kinfotech delivered — our organic enquiries from Canadian shippers have more than tripled in under a year."
"Kinfotech took our clinic from invisible on Google to the top 3 in Pune for every treatment keyword that matters. Patient walk-ins increased noticeably within the first four months."
"Our tea brand needed visibility across India and Kinfotech built an SEO and content strategy that has made a real difference. Organic traffic to our website has grown every single month."
"We were stuck on page 2 for our most important keywords for over a year. Within six months of working with Kinfotech, we are ranking in the top 5 for every one of them. The on-page work alone made a huge difference."
"Kinfotech understands Indian B2B SaaS. We're now ranking for 40+ buyer-intent keywords without spending on ads, and the inbound demo requests have transformed our pipeline."
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